Who should handle interview requests and questions from the media?

The correct approach to handling interview requests and questions from the media is to designate this responsibility to the public information officer (PIO) or a designated representative. The PIO is specifically trained in managing communications and relations with the media, ensuring that the information shared is accurate, consistent, and aligned with the organization’s messaging strategy.

By having a designated PIO, fire departments can maintain control over their public image, minimize the spread of misinformation, and ensure that the media receives relevant updates. The PIO acts as a critical point of contact, managing not just inquiries but also proactively providing information to the media during incidents and events, thereby facilitating positive relationships and effective communication.

While the fire chief and other officers may have valuable insights and organizational knowledge, involving them in every media interaction can lead to inconsistencies and mixed messages. The nearest officer or any available officer might not possess the necessary training or understanding of media protocols, which could result in unapproved or unclear statements being made. Therefore, designating the PIO or another trained designee is essential for clear and effective media communications.