Which of the following statements about customers is true?

The statement that all citizens are our customers and should be treated as such is true because it emphasizes the inclusive approach of public service, particularly in the field of fire and emergency services. This perspective recognizes that every member of the community interacts with the fire department, whether directly during emergencies or indirectly through educational programs, prevention efforts, and community engagement activities. Treating all citizens as customers fosters a sense of trust, promotes better communication, and encourages a collaborative environment where the needs and concerns of the entire community can be addressed. This approach is fundamental in ensuring that services are equitable and responsive to the diverse needs of the population.

The other options do not align with the principles of service in a community setting. Focusing solely on community leaders or a select few citizens overlooks the importance of engaging with everyone, and suggesting that customers only require service during emergencies limits the scope of service and community relations that public safety organizations should advocate for.