Which guideline should be followed for news and press releases?

The inverted pyramid style is a widely accepted format for news and press releases because it prioritizes the most critical information at the beginning. This style allows readers to quickly grasp the essential points of the story, including the who, what, when, where, why, and how. Following this format is particularly effective in journalism, as it caters to the fast-paced nature of news consumption where readers often skim content.

By placing the most pertinent details at the top, it ensures that even if the reader does not finish the entire release, they still receive the key information. Subsequent paragraphs can then provide additional context, background, and less critical information, which may be valuable for those who wish to delve deeper into the subject.

Other formats such as chronological, bullet-point, or alphabetical organization may not effectively convey the urgency or importance of the information being shared in a press release, which is why the inverted pyramid style is preferred.