When writing a press release, what should be prioritized?

Prioritizing important points at the top of the page when writing a press release is essential because this is where readers typically look first for the most relevant information. In the fast-paced world of news, journalists and readers often scan content for the key details before deciding whether to read further. Placing critical information, such as the who, what, when, where, why, and how, at the beginning allows for immediate understanding and captures interest, facilitating better communication of the intended message. This approach aligns with the "inverted pyramid" style of writing commonly used in journalism, where the most significant information is presented first, followed by additional context and details.