When should important points be included when issuing press releases?

Including important points at the top of a press release is crucial because it ensures that key information is immediately accessible to the reader. Journalists and the general public often skim press releases to quickly grasp the main points, so placing vital information upfront captures attention and conveys the essential message quickly. This practice aligns with the inverted pyramid style of writing, which emphasizes presenting the most important information at the start, followed by supporting details.

This approach increases the likelihood that the audience will read the critical content without having to sift through the entire document, resulting in a more effective communication strategy. It also respects the busy schedules of journalists, who may not have the time to read through extensive text to find important points.