When preparing a news release, what should the company officer do?

When preparing a news release, the company officer should strive to be as open as possible while also ensuring clarity for the audience. Using plain language rather than fire terminology is crucial, as many members of the public may not understand technical terms. By avoiding jargon, the officer helps ensure that the message is accessible, fostering better communication and understanding within the community.

Being open encourages trust and transparency, which are vital in maintaining public confidence, especially in emergency situations. It allows the community to receive accurate information promptly, reducing the potential for misinformation and speculation.

In contrast, relying on technical jargon may alienate or confuse the audience, which could lead to misunderstandings about the situation. Limiting information may lead to unnecessary fear or speculation, while waiting for official statements might delay crucial information the public needs to know immediately. Therefore, prioritizing clarity and openness is essential in effective communication during public releases.