What is the maximum recommended length of a prepared press release?

A prepared press release is intended to convey important information in a clear and concise manner to the media and the public. The maximum recommended length for a press release is typically one page. This length ensures that the information is easily digestible, allowing journalists to quickly grasp the essential points and decide whether to pursue the story further.

A concise press release is more likely to be read thoroughly, as media outlets often receive numerous submissions and may not have the time to sift through longer documents. Keeping the press release to one page also encourages the writer to focus on the most critical information, providing only the necessary details while avoiding extraneous content. This approach enhances the chances of the press release being picked up and disseminated by media professionals.